PinnedDenise CornellThe Paradox of Expansion: An Open Letter To FoundersYou did the impossible.2 min read·Dec 29, 2022----
Denise CornellThe harsh truth about marketing your businessHere’s a harsh truth:3 min read·Dec 12, 2022----
Denise Cornell5 Ways To Understand Your Customers So You Can Sell MoreIf you’d like to sell more without having to yell louder and without having to coerce, cajole or otherwise convince people to buy from you…7 min read·Dec 9, 2022----
Denise CornellAre you marketing scared?Can we talk about the thing we’re not supposed to talk about?3 min read·Dec 8, 2022----
Denise CornellCustomer Research. Why demographics are never enough.Let’s play a game.2 min read·Jun 18, 2021----
Denise CornellThe Most Underrated Skill For Growing Your BusinessIdeal Customer Discovery is the foundational messaging work that every business should do.1 min read·May 9, 2021----
Denise CornellThe Most Common Misconception about Ideal Customer DiscoveryOne of the most common misconceptions about Ideal Customer Discovery is that you need to know all the nitty-gritty details of our Ideal…2 min read·May 7, 2021----
Denise CornellThe Ideal Customer ManifestoA deep understanding of your Ideal Customer is the most powerful tool for growing your business. Knowing who wants your product or…2 min read·Apr 6, 2021----
Denise CornellAsk the Damn QuestionsA response to a conversation between Tim Ferriss and Mike Maples.5 min read·Feb 13, 2018--2--2